That's Just What I Would Do

If I ran the zoo. To paraphrase a Dr. Seuss book.
But what would you do if you ran the zoo known as IBM/Lotus marketing?

At this point Lotus has come back from the brink of death and comes out swinging (the boxing gloves advertising campaign) but at who or what? Some people might say at customers. "Take Websphere or we will knock you out!"
The truth be told IBM has rarely had excellent advertising campaigns so we can't fault them on this one either. The "magic dust" was great, because that is so exactly the point. Every application is magic, created by hundreds if not thousands of developers. Disney should get into this, they would be perfect.
Maybe IBM can partner with Disney to handle some marketing/advertising.

Seriously, if I ran the shop what would I want to do or see?

For a start Lotus Notes 8 is old news naming, get modern, let people at least think there is a new release, not that Lotus 2007 is a genius idea, but at least it seems up to date. Maybe go with Domin8 for domino version 8?

Retro doesn't work in Software like on automobiles or clothing, well some clothing.
But, if Notes.net still existed(bring it back you fools!) perhaps it could be set up so people could look at the path Notes took as a client from 1.0 to today.
The changes have been good for the most part, but yoou know there is no convincing those who last saw it in R4 or R3.

Apps should be used for publicity. Too late now, but setting up a fantasy football draft template would be useful and perhaps get people to try it out via a web enabled db. Can we get this done for the next baseball fantasy league? Or Soccer (football to my EU friends)?

ok got ot go fix a dns