If I ran the zoo. To paraphrase a Dr. Seuss book.
But what would you do if you ran the zoo known as IBM/Lotus marketing?
At this point Lotus has come back from the brink of death and comes out swinging (the boxing gloves advertising campaign) but at who or what? Some people might say at customers. "Take Websphere or we will knock you out!"
The truth be told IBM has rarely had excellent advertising campaigns so we can't fault them on this one either. The "magic dust" was great, because that is so exactly the point. Every application is magic, created by hundreds if not thousands of developers. Disney should get into this, they would be perfect.
Maybe IBM can partner with Disney to handle some marketing/advertising.
Seriously, if I ran the shop what would I want to do or see?
For a start Lotus Notes 8 is old news naming, get modern, let people at least think there is a new release, not that Lotus 2007 is a genius idea, but at least it seems up to date. Maybe go with Domin8 for domino version 8?
Retro doesn't work in Software like on automobiles or clothing, well some clothing.
But, if Notes.net still existed(bring it back you fools!) perhaps it could be set up so people could look at the path Notes took as a client from 1.0 to today.
The changes have been good for the most part, but yoou know there is no convincing those who last saw it in R4 or R3.
Apps should be used for publicity. Too late now, but setting up a fantasy football draft template would be useful and perhaps get people to try it out via a web enabled db. Can we get this done for the next baseball fantasy league? Or Soccer (football to my EU friends)?
ok got ot go fix a dns
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2 comments:
I disagree on the idea of naming a product by the year it was released. My main issue is it gives no context. It divorces the product of its heritage in a way that makes every release seem like a completely new product rather than a continuation of prior work.
I do agree that IBM needs to do more publicity, which I see as slightly different than marketing. Creating a World Cup, Fantasy Football or Futbol template would show the Ritalin junkie bling generation that Notes can do cool stuff. Not that I particularly want to deal with "u r l33t w00t" in the Notes.Net forums, but at least it would increase the mindshare of the products.
On the contrary, I see nortan anti-Virus for instance much more helpful having a year added to its name rather than version 14 which only a tech person would remember is 06.It's not 14 but close.
There is no heritage in software.
A company name can have heritage.
No one talks about jet email v4.x, but that is still the underlying program of Exchange.
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